Smell good story

In the following semester, our learning focus will shift to marketing practice. See the listing below for the weekly topics and corresponding units found in your textbook:

02/25 Week 1: market & competition I: unit 20
03/04 Week 2: branding & products: unit 22 & market segementation
Online reading: Faking It from Time.com
03/11 Week 3: marketing 4P I: product life cycle % fashion piracy
03/18 Week 4: marketing 4P II: unit 21 & unit23
Big Mac Index from Ecomonist.com v.s iPod Index from BBC.co.uk
03/25 Week 5: marketing 4P III: unit24
Reading" One Day in My Life"
04/01 Week 6: marketing 4P IV: unit25
Reading" Outdoor Advertising: A Breath of Fresh Air"
04/08 Week 7 No class
04/15 Week 8: promotional tools reading exercise
04/22 Week 9: Mid-term
04/29 Week 10 No class
05/06 Week 11: merge & acquisition: unit 34
Reading "When Egos Collide"
05/13 Week 12 : sales : unit 27
05/20 Week 13 No class
05/27 Week 14: profitability: ( TBA)
06/03 Week 15: finance: ( TBA)
06/10 Week 16: final
( Please noted this syllabus will be keep updated due to the class progress)