Smell good story

VS Ramachandran: The neurons that shaped civilization | Video on TED.com

Even my arms, my own sensors can't no longer receive any signals from the touch. I CAN still feel Your FEELINGS by watching you been touched.
Oneness 合一, the ultimate humanity evident in our daily context by scientific neuron interpreataions.
Beautiful Mind~

大眾傳播與文化: 英一A 期末分組名單
Below is the list of teams in presentation order. The personal names listed here only try to notify your team order, not to be assigned as team leaders. You are obligated to select your own team leader and assign the tasks after team discussion.

Week of June 17 :
陳富娟 ( Team 1)
賴明薇 (Team 2)
林素卿( Team 3)
李素珍( Team 4)

Week of July 9:
廖瓊真( Team 5)
田人文 ( Team 6)
李中城( Team 7)
? ( Team 8) --> I think I am still missing a team here. Those who haven't joined a team, please email me at pj218.cheng@msa.hinet.net . See if I can find you a team or you could find one on your own.

And if your team members have any change, please send me the update as well.
a
Jennifer

I am convinced that I am on the right track to have Ss coming up to the poduim and delivering a speech. Running a toastmaster club had certainly inspired me to explore deeper to this form of communication. It seems natural to talk in front of the public, but it takes a lot of scaldfodling to the build-up. There are phrases and techniques to level up. However, the very first step is to feel the butterfly in the stomach. Last week's session was quite an achievement, for not only I saw 2 ladies strode over their very first steps and delivered a sophiscated presentaion on the book of the tipping point also they orchestrated their parts of speech in harmony and reinforced each other's points. The only drawback is the time controlling. Hope to have the chance to bring them back again for the presentation. 2 thumbs up!

List of presenter on winter-break reading
2 A
Charissa/Ya-Ying: The tipping point
Joanna
Jerry
Gina
Vivi
Hubert
William
Ivy
Sharon
Genie

2B
Vincent
Cathy
Eric
Celine
Joelle
Edgar
Ruby
Gaia
Sue

In the following semester, our learning focus will shift to marketing practice. See the listing below for the weekly topics and corresponding units found in your textbook:

02/25 Week 1: market & competition I: unit 20
03/04 Week 2: branding & products: unit 22 & market segementation
Online reading: Faking It from Time.com
03/11 Week 3: marketing 4P I: product life cycle % fashion piracy
03/18 Week 4: marketing 4P II: unit 21 & unit23
Big Mac Index from Ecomonist.com v.s iPod Index from BBC.co.uk
03/25 Week 5: marketing 4P III: unit24
Reading" One Day in My Life"
04/01 Week 6: marketing 4P IV: unit25
Reading" Outdoor Advertising: A Breath of Fresh Air"
04/08 Week 7 No class
04/15 Week 8: promotional tools reading exercise
04/22 Week 9: Mid-term
04/29 Week 10 No class
05/06 Week 11: merge & acquisition: unit 34
Reading "When Egos Collide"
05/13 Week 12 : sales : unit 27
05/20 Week 13 No class
05/27 Week 14: profitability: ( TBA)
06/03 Week 15: finance: ( TBA)
06/10 Week 16: final
( Please noted this syllabus will be keep updated due to the class progress)

Winter-Break Reading List

Wanna get rid of the after-holiday festive belly; get slim down with your body and mind?!
Here is a holiday-stay-lean receipe, ready to flex your mind muscle!
You can choose a book or two from 誠品網路書店 or 博客來網路書店.
Also you can choose a feature story from the newspapers or magazines for a healthy intake!

Corporate Benchmark:

The Toyota Way by JEFFREY K. LIKER
The Google Story by David A. Vise/ Mark Malseed

Leadership:

Winning by Jack Welch /Suzy Welch
Good to Great by Jim Collins
Tough Choice: A Momoir by Carly Fiorina

Organization Change:

The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge
Lean Thinking: Banish Waste and Create Wealth in your Corporation by James P. Womack, Daniel T. Jones, James Womack, and Daniel Jones

Trend Watching

The Tipping Point by Malcolm Gladwell
The Long Tail by Chris Anderson
The World is Flat by Thomas L. Friedman
The Medici Effect by Frans Johansson

Newspapers

New York Times
Financial Times

Magazines

Businessweek
The Economist
Wired
Business 2.0

Bon Appetite! Happy Holidays!